GLASSES, DISHES, FLATWARE, COOKWARE, SERVE-WARE, FURNITURE
The ‘stuff’ we can’t live without; but know little about!
Long before written words, these everyday essentials chronicled man’s history. After the Industrial Revolution, hand-crafted essentials were copied and mass-produced in broad, affordable price ranges. Their quality was good and man kept striving to make them better—until the 1970’s when commercials in our living rooms, implanted brand-names in our psyche.
Brand competition began ceaseless price wars that continue to lower the quality and price of many everyday essentials. This explains creaky sofas, falling drawer fronts, wobbly table and chair legs, knives that don’t cut, chipped dishes, warped frying pans—and many other deficiencies!
These quality issues are the result of raw materials and production standards determined by each manufacturer and no longer required on product labels. Since all home essentials ‘look’ good when new; how do we know if they ‘are’ good? Honest, timeless standards of quality—are nowhere in print.
In my professional journey as retail store buyer, designer and professor at NYC’s Fashion Institute of Technology, I’ve had uncommon access to technical experts at international factories who demonstrated and explained, “the core of good quality essentials is a synthesis of their raw materials and production methods”. Theirtimeless standards can be applied to all brands in every essential category.
‘Seeing’ sand become glass, clay become dishes, ore become flatware, cookware, serve-ware and wood become furniture, I became an EYEWITNESS TO QUALITY! This is the real story of my ‘uncommon’ on-site education about standards of quality for everyday essentials; not available in books!
When I assess today’s essentials; many are less-than-good.
During store visits, many customers are confused by different
brands of similar products, inexplicable price differences and
misinformation from untrained salespersons. Catalogs and
websites spin a lot of brand-bias and the inexplicable lack of
labeling information is proof of a manufacturer’s lack of integrity.
Fooled by twisted opinions of truth,
most customers cannot discern quality differences:
most customers think they can.